Organization
Together we are strong in table potatoes with added value
On October 1, 2023, the time had come: PotatoNext, our new and exciting cooperative for consumption potatoes, officially started! Three top players in the potato industry – Nedato, Agrico and Leo de Kock – joined forces in PotatoNext. We move towards the future with drive, health and confidence.
The merger of 200 growers, who together grow approximately 3,200 hectares of potatoes for consumption, and the packing companies of Agrico (Leo de Kock) and Nedato, which pack and trade 160,000 tons of potatoes annually, has made the largest cooperative in the Netherlands in the Netherlands. in the field of consumption potatoes. A decisive and transparent organization with short lines of communication, rich in experience and expertise in the field of cultivation, production, packaging and distribution.
The trading activities of our new cooperative are housed in PotatoNext B.V., the packaging activities in PotatoNext Processing B.V. In the near future, our products will be inspected, washed, dried, sorted and packaged in both Purmerend and Oud-Beijerland. In the near future, PotatoNext will be fully established in Oud-Beijerland and all business activities will be carried out in and from this beating heart of our dynamic organization.
Connected
growers
± 200
Acres of
agricultural area
3200
Quality varieties,
conventional & organic
45
Annual harvest
In tons
160 k
Net
Annual revenue
80 mln
Customers
Retail, food service, catering and the processing industry
“By increasing scale and bundling knowledge and strength, we can work many times more efficiently. Together we are strong!”
Want to get an idea of our dynamic cooperative?
All under one roof
With our brand new cooperative PotatoNext, we have the complete range of consumer potato products under one roof. This way we can offer more choice and customization to our customers. And do everything we can to deliver quality and provide peace of mind. Also towards our highly valued growers. For example, through intensive support in the field of variety selection, cultivation, harvest, storage and certification programs, such as Planet Proof, Global Gap, SKAL and Albert Heijn’s ‘Beter Voor’ program. The merger enables us to take greater steps in the field of certifications and more intensive collaborations with stakeholders.
According to the new management, consisting of Jan Bijleveld and Mariska Werring, the main goal of PotatoNext is to offer added value to the affiliated growers. “We want to be at the top of the market when it comes to the pool price. To achieve this, we must think out of the box, look independently at developments in the market, dare to take risks and be open to new products and markets. This includes upgrading residual flows and developing innovative products.”
The board of PotatoNext
With around 200 dedicated member growers, we at PotatoNext focus 100% on consumption potatoes. In our mean and lean cooperative, the lines of communication are short and our governance model is clear. The hourglass model is the structure of our cooperative.
- The General Meeting (AGM) is made up of all members and is the highest governing body of the cooperative. She has a say in important decisions.
- The Cooperative Board consists of 7 people. These are 5 selected growers: chairman Gertjan van Dueren den Hollander and members Vincent Coolbergen, Jan van den Hoek, Frans Meerse and Paul Versluijs. Together with 2 external parties, they form the Supervisory Board (SB).
- This Supervisory Board (SB) supervises, provides advice to and acts as an employer of the board. Together with two external parties, Barry van de Lagemaat and Arie Pieter Noordermeer, they form the Supervisory Board.
- The Board of Directors manages PotatoNext B.V. on a daily basis. as PotatoNext Processing B.V., which are fully intertwined from an operational point of view.
- The Pool Committee, consisting of 5 members, deals with specific potato matters (such as cultivation conditions and the division of the pool).
- The Appeals Board (CvB), consisting of 3 members, acts in the event of disputes and can make binding decisions.
The roots of our potato cooperative
In PotatoNext, Nedato, the consumption branch of Agrico and Leo de Kock – three parties with a passion for the spud – have joined forces. Together they look to the future, using the knowledge and skills acquired from the past. And that goes back a long way.
Nedato is the abbreviation of the Dutch Potato Growers Organization. The cooperative was founded in 1963, when potato growers from Voorne-Putten and Hoeksche Waard united. Over the years, more and more down-to-earth and driven go-getters joined Nedato in Oud-Beijerland, resulting in a powerful cooperative that supplies a quality product throughout the entire potato chain, both at home and abroad.
Leo de Kock has been a supplier of fresh potatoes for more than a century. The young founder of the company of the same name started selling from his parental home in Landsmeer in 1916. Due to the quality delivered, the company grew into a flourishing enterprise, which over the years has cleverly responded to changes in society. For example, Leo de Kock supplied the largest grocer in the Netherlands from the very first years of the supermarket. About ten years after moving to a larger business premises in Purmerend, Leo de Kock became a subsidiary of Agrico in 1989.
Since 1973, Agrico from Emmeloord has been an innovative and sustainable potato cooperative that focuses on developing and growing reliable and high-quality seed and consumption potatoes, both conventional and organic. In 2023, these almost a hundred commercial varieties will be planted, grown and eaten in more than a hundred countries.