Press release: Agrico, Leo de Kock and Nedato join forces in the field of table potatoes
Purmerend, August 7, 2023 – Agrico, Nedato and Leo de Kock are pleased to announce the name of the new, independent cooperative of common consumption potatoes: PotatoNext. This joint cooperation marks an important milestone in the potato industry and will be the result of close cooperation between the three renowned companies.
The new name also introduces a new logo and a new corporate identity. The word mark and pay-off complement the logo and contribute to the identity of the new joint brand. The new logo symbolizes the entire process of the potato, from planting in the ground to being served on the consumer’s plate. Each stage of this process contributed to the choice of specific colors that represent this brand. The color palette reflects the versatility and natural origin of the potatoes. The logo shows an ‘infinity’ sign, which, among other things, symbolizes cooperation and solidarity. The fresh look reflects the modern approach and commitment to quality.
The management of PotatoNext has now been appointed and will be led by Jan Bijleveld and Mariska Werring. Both currently work as directors at Leo de Kock and will manage PotatoNext. With their extensive experience, they are determined to lead the cooperative into a successful future.
In addition, PotatoNext’s MT team (Management Team) has also been put together. This team will play a crucial role in the daily operations and strategic decision-making within the cooperative. The MT team consists of the following members:
- Daniel Hans – from Leo de Kock
- Koen van Hartevelt – from Nedato
- Jan den Boer – from Nedato
- Francis Moerdijk – from Nedato
These professionals have extensive experience and are ready to use their expertise for the further development and growth of PotatoNext.
Our valued growers, customers and suppliers will soon be further informed about the transition of our regular consumption growers to PotatoNext and the benefits this collaboration brings.
Note to editors
For any questions are available:
- Agrico B.V. | Mark Zuidhof (0527-639911)
- Nedato B.V. | Wim van de Ree (0186-645945)
- Leo de Kock B.V. | Jan Bijleveld or Mariska Werring (0299-420975)